As
admirable as Hilary Swank's thighs are, one must wonder how much brainstorming
was required to come up with the cover concept: "I've got it! We'll have
her pose in her underwear!" "Brilliant!" Meanwhile, the
Esquire of 1955 was pondering the cultural effects of the nation's still-new
highway system. This geometric illustration is both accurate, whimsical, and
pointed.
In
1929, Time publisher Henry Luce decided he wanted to create a new business
magazine that "will be as beautiful a magazine as exists in the United
States." And he did precisely that. Fortune was the most grandiose
of magazines in both design and execution.Today's Fortune specializes
in featuring head shots of rich white guys.
Good
Housekeeping
once had artistic integrity? Yes, believe it or not, even housewives of 1917
were considered sophisticated enough to appreciate intriguing design. Now, of
course, domestic-oriented women need only the words of Kelly Ripa to find succor.