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As admirable as Hilary Swank's thighs are, one must wonder how much brainstorming was required to come up with the cover concept: "I've got it! We'll have her pose in her underwear!" "Brilliant!" Meanwhile, the Esquire of 1955 was pondering the cultural effects of the nation's still-new highway system. This geometric illustration is both accurate, whimsical, and pointed.
In 1929, Time publisher Henry Luce decided he wanted to create a new business magazine that "will be as beautiful a magazine as exists in the United States." And he did precisely that. Fortune was the most grandiose of magazines in both design and execution.Today's Fortune specializes in featuring head shots of rich white guys.
Good Housekeeping once had artistic integrity? Yes, believe it or not, even housewives of 1917 were considered sophisticated enough to appreciate intriguing design. Now, of course, domestic-oriented women need only the words of Kelly Ripa to find succor.